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A Chronology of Health Care Marketing Research
part of the Foundations and Trends (R) in Marketing series
- Binding:
- Paperback
- Pages:
- 474
- Published:
- December 20, 2019
- Dimensions:
- 156x234x4 mm.
- Weight:
- 680 g.
Delivery:
1-2 weeks
Expected delivery: October 17, 2024
Description of A Chronology of Health Care Marketing Research
Explores marketing issues in health care. The primary focus of this book is the collection of summaries of marketing research articles which together represent what is known in academic research at the nexus of marketing and health care.
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