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A Dictionary of Marketing
part of the Oxford Quick Reference series
- Binding:
- Paperback
- Pages:
- 544
- Published:
- April 28, 2016
- Edition:
- 4
- Dimensions:
- 129x198x33 mm.
- Weight:
- 390 g.
In stock
Delivery:
3-5 business days
Expected delivery: June 6, 2024
Description of A Dictionary of Marketing
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.
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