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A Genie's Wisdom
- A Fable of How a CEO Learned to Be a Marketing Genius
- Binding:
- Hardback
- Pages:
- 128
- Published:
- November 21, 2002
- Dimensions:
- 145x222x14 mm.
- Weight:
- 293 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of A Genie's Wisdom
The Genie in the PC is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. Readers will learn the essence of marketing; how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets; and much more.
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