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A New Brand of Business
- Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
- Binding:
- Hardback
- Pages:
- 240
- Published:
- July 14, 2009
- Dimensions:
- 140x210x23 mm.
Delivery:
2-4 weeks
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
Description of A New Brand of Business
Charles Coolidge Parlin was considered by many to be the founder of market research. This title provides an intriguing business history that explains how and why Curtis developed its market research division. It examines the cultural and social reasons for the development and use of market research.
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