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A Practical Approach to Sales Compensation
- What Do We Know Now? What Should We Know in the Future?
part of the Foundations and Trends(R) in Marketing series
part of the Foundations and Trends (R) in Marketing series
- Binding:
- Paperback
- Pages:
- 64
- Published:
- June 4, 2020
- Dimensions:
- 156x234x4 mm.
- Weight:
- 108 g.
Delivery:
1-2 weeks
Expected delivery: July 20, 2024
Description of A Practical Approach to Sales Compensation
Takes readers through the evolution of academic research on sales compensation. By examining the relevance of existing research, the book provides guidance on the design of an effective compensation system. It also discusses how recent technological advances in artificial intelligence and machine learning shape sales strategy transformation.
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