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A Primer on Consumer Behavior
- A Guide for Managers
- Binding:
- Paperback
- Pages:
- 140
- Published:
- July 29, 2018
Delivery:
1-2 weeks
Expected delivery: January 5, 2025
Description of A Primer on Consumer Behavior
Provides a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs.
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