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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
- Binding:
- Paperback
- Pages:
- 160
- Published:
- October 17, 2006
- Dimensions:
- 298x130x15 mm.
- Weight:
- 180 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
Description of A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.
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