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Accounting for Marketing
- Binding:
- Paperback
- Pages:
- 192
- Published:
- April 28, 1999
- Edition:
- Dimensions:
- 188x243x12 mm.
- Weight:
- 367 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
About Richard M.S. (Loughborough University Business School) Wilson
View all books by Richard M.S. (Loughborough University Business School) WilsonDescription of Accounting for Marketing
This text shows how management accounting can play a valuable role in the control of marketing activities and highlights thinking in strategic management accounting. It also highlights the possible problems of accounting for marketing, and offers suggestions on how to overcome them.
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