Join thousands of book lovers
Sign up to our newsletter and receive discounts and inspiration for your next reading experience.
By signing up, you agree to our Privacy Policy.You can, at any time, unsubscribe from our newsletters.
Achieving Brand Loyalty in China through After-Sales Services
- With a Particular Focus on the Influences of Cultural Determinants
part of the Business Analytics series
- Language:
- English
- ISBN:
- 9783658143664
- Binding:
- Paperback
- Pages:
- 317
- Published:
- June 15, 2016
- Edition:
- 12016
- Dimensions:
- 148x210x18 mm.
- Weight:
- 4398 g.
Delivery:
1-2 weeks
Expected delivery: December 13, 2024
Extended return policy to January 30, 2025
Description of Achieving Brand Loyalty in China through After-Sales Services
This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling.
User ratings of Achieving Brand Loyalty in China through After-Sales Services
Rate this book
In order to rate this book you must be logged in.Others also bought..
Find similar books
The book Achieving Brand Loyalty in China through After-Sales Services can be found in the following categories:
You can, at any time, unsubscribe from our newsletters.
© 2024 Tales
All packages are shipped from our warehouse in the UK.
Company address: Esromgade 15, 3. - 2200 - DK
Registered company number: DK43351621
