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Ad Worlds
- Brands, Media, Audiences
- Binding:
- Paperback
- Pages:
- 264
- Published:
- October 29, 1998
- Dimensions:
- 158x236x15 mm.
- Weight:
- 408 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Ad Worlds
Ad Worlds is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing.
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