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Adolescents, Family and Consumer Behaviour
- A Behavioural Study of Adolescents in Indian Urban Families
- Binding:
- Hardback
- Pages:
- 190
- Published:
- January 31, 2020
- Dimensions:
- 145x223x13 mm.
- Weight:
- 372 g.
Delivery:
2-3 weeks
Expected delivery: January 11, 2025
Extended return policy to January 30, 2025
Description of Adolescents, Family and Consumer Behaviour
This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.
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