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Advanced Technologies Management for Retailing
- Frameworks and Cases
- Binding:
- Hardback
- Pages:
- 374
- Published:
- June 29, 2011
- Dimensions:
- 280x216x23 mm.
Delivery:
2-3 weeks
Expected delivery: January 11, 2025
Extended return policy to January 30, 2025
Description of Advanced Technologies Management for Retailing
Explores a range of topics that contribute to understanding consumers' behaviour in new computer-aided retailing environments, and how this influences buying behaviour while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.
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