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Advances in Advertising Research IX
- Power to Consumers
part of the European Advertising Academy series
- Language:
- English
- ISBN:
- 9783658248666
- Binding:
- Paperback
- Pages:
- 353
- Published:
- December 24, 2018
- Edition:
- 12018
- Dimensions:
- 148x210x0 mm.
- Weight:
- 481 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Advances in Advertising Research IX
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).
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