We a good story
4.1 / 5 on Trustpilot
Quick delivery in the UK
Trusted Ecommerce Europe
Help
Login
  1. Home
  2. Books
  3. Business & Education
  4. Marketing
  5. Advances in Advertising Research VIII

Advances in Advertising Research VIII

- Challenges in an Age of Dis-Engagement

part of the European Advertising Academy series

Advances in Advertising Research VIII
About Advances in Advertising Research VIII

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016.

Show more
  • Language:
  • English
  • ISBN:
  • 9783658215200
  • Binding:
  • Paperback
  • Pages:
  • 293
  • Published:
  • May 11, 2018
  • Edition:
  • 12017
  • Dimensions:
  • 148x210x0 mm.
  • Weight:
  • 3999 g.
Delivery: 1-2 weeks
Expected delivery: December 11, 2024

Description of Advances in Advertising Research VIII

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016.

User ratings of Advances in Advertising Research VIII



Others also bought..
Find similar books
The book Advances in Advertising Research VIII can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.