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Advances in Advertising Research (Vol. VI)
- The Digital, the Classic, the Subtle, and the Alternative
part of the European Advertising Academy series
- Language:
- English
- ISBN:
- 9783658140823
- Binding:
- Paperback
- Pages:
- 406
- Published:
- August 23, 2016
- Edition:
- 12016
- Dimensions:
- 148x210x0 mm.
- Weight:
- 5394 g.
Delivery:
1-2 weeks
Expected delivery: October 19, 2024
Description of Advances in Advertising Research (Vol. VI)
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).
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