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Advances in Advertising Research (Vol. XII)
part of the European Advertising Academy series
- Binding:
- Hardback
- Pages:
- 376
- Published:
- April 10, 2023
- Edition:
- 23001
- Dimensions:
- 153x25x216 mm.
- Weight:
- 598 g.
Delivery:
2-4 weeks
Expected delivery: December 22, 2024
Extended return policy to January 30, 2025
Description of Advances in Advertising Research (Vol. XII)
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.
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