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Advances in Advertising Research X

- Multiple Touchpoints in Brand Communication

part of the European Advertising Academy series

Advances in Advertising Research X Save 18% from RPP Save 18%
About Advances in Advertising Research X

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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  • Language:
  • English
  • ISBN:
  • 9783658248772
  • Binding:
  • Hardback
  • Pages:
  • 240
  • Published:
  • October 14, 2019
  • Edition:
  • 12019
  • Dimensions:
  • 148x210x0 mm.
  • Weight:
  • 457 g.
Delivery: 2-4 weeks
Expected delivery: December 22, 2024
Extended return policy to January 30, 2025

Description of Advances in Advertising Research X

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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