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Advancing Strategy through Behavioural Psychology

- Create Competitive Advantage in Relentlessly Changing Markets

About Advancing Strategy through Behavioural Psychology

Understand how to realise a desired strategy in practice by applying the principles of behavioural psychology to strategic management.

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  • Language:
  • English
  • ISBN:
  • 9781398604827
  • Binding:
  • Paperback
  • Pages:
  • 256
  • Published:
  • April 2, 2022
  • Dimensions:
  • 234x155x25 mm.
  • Weight:
  • 390 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 24, 2024

Description of Advancing Strategy through Behavioural Psychology

Understand how to realise a desired strategy in practice by applying the principles of behavioural psychology to strategic management.

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