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Advertising

- A Cultural Economy

About Advertising

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

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  • Language:
  • English
  • ISBN:
  • 9780761942542
  • Binding:
  • Hardback
  • Pages:
  • 224
  • Published:
  • February 17, 2004
  • Dimensions:
  • 156x234x25 mm.
  • Weight:
  • 480 g.
Delivery: 2-3 weeks
Expected delivery: November 28, 2024

Description of Advertising

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

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