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Advertising and Anthropology

- Ethnographic Practice and Cultural Perspectives

About Advertising and Anthropology

This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the advertising and marketing research industry, this offers advice for practitioners and scholars in advertising and related industries.

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  • Language:
  • English
  • ISBN:
  • 9780857852014
  • Binding:
  • Hardback
  • Pages:
  • 200
  • Published:
  • August 31, 2012
  • Dimensions:
  • 158x239x16 mm.
  • Weight:
  • 456 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of Advertising and Anthropology

This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the advertising and marketing research industry, this offers advice for practitioners and scholars in advertising and related industries.

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