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Advertising and Anthropology
- Ethnographic Practice and Cultural Perspectives
- Binding:
- Hardback
- Pages:
- 200
- Published:
- August 31, 2012
- Dimensions:
- 158x239x16 mm.
- Weight:
- 456 g.
Delivery:
2-3 weeks
Expected delivery: January 12, 2025
Extended return policy to January 30, 2025
Description of Advertising and Anthropology
This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the advertising and marketing research industry, this offers advice for practitioners and scholars in advertising and related industries.
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