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Advertising and Differentiated Products
part of the Advances in Applied Microeconomics series
- Binding:
- Hardback
- Pages:
- 308
- Published:
- October 4, 2001
- Dimensions:
- 156x234x19 mm.
- Weight:
- 609 g.
Delivery:
2-4 weeks
Expected delivery: May 30, 2024
Description of Advertising and Differentiated Products
Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.
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