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Advertising as Communication
part of the Studies in Culture and Communication series
- Binding:
- Paperback
- Pages:
- 248
- Published:
- November 18, 1982
- Dimensions:
- 140x216x15 mm.
- Weight:
- 316 g.
Delivery:
2-4 weeks
Expected delivery: October 11, 2024
Description of Advertising as Communication
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.
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