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Advertising Campaign Design
- Just the Essentials
- Binding:
- Paperback
- Pages:
- 256
- Published:
- August 14, 2011
- Dimensions:
- 152x229x15 mm.
- Weight:
- 362 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Advertising Campaign Design
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again
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