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Advertising in the Aging Society
- Understanding Representations, Practitioners, and Consumers in Japan
- Binding:
- Paperback
- Pages:
- 155
- Published:
- February 10, 2020
- Edition:
- 12016
- Dimensions:
- 140x216x0 mm.
- Weight:
- 236 g.
Delivery:
1-2 weeks
Expected delivery: August 1, 2025
Description of Advertising in the Aging Society
Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
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