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- Binding:
- Hardback
- Pages:
- 260
- Published:
- January 27, 2017
- Dimensions:
- 156x234x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: October 19, 2024
Description of Advertising International
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
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