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- Binding:
- Paperback
- Pages:
- 256
- Published:
- October 17, 1991
- Dimensions:
- 235x152x15 mm.
- Weight:
- 384 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Advertising International
A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
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