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Advertising Management
- Binding:
- Hardback
- Pages:
- 232
- Published:
- August 31, 2016
- Dimensions:
- 189x246x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: October 1, 2025
Description of Advertising Management
Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.
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