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Advertising Media Workbook and Sourcebook
- Binding:
- Paperback
- Pages:
- 380
- Published:
- April 13, 2015
- Edition:
- 4
- Dimensions:
- 278x219x25 mm.
- Weight:
- 938 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Advertising Media Workbook and Sourcebook
This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.
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