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Advertising, the Media and Globalisation
- A World in Motion
- Binding:
- Hardback
- Pages:
- 168
- Published:
- April 18, 2012
- Dimensions:
- 156x234x0 mm.
- Weight:
- 470 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
About John (University of Melbourne Sinclair
View all books by John (University of Melbourne SinclairDescription of Advertising, the Media and Globalisation
This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.
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