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Advertising Theory
part of the Routledge Communication Series series
- Binding:
- Hardback
- Pages:
- 548
- Published:
- April 28, 2019
- Edition:
- 2
- Dimensions:
- 235x159x38 mm.
- Weight:
- 934 g.
Delivery:
2-3 weeks
Expected delivery: December 14, 2024
Description of Advertising Theory
Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,
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