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Advertising to Children on TV
- Content, Impact, and Regulation
- Binding:
- Hardback
- Pages:
- 224
- Published:
- August 15, 2004
- Dimensions:
- 152x229x19 mm.
- Weight:
- 570 g.
Delivery:
2-3 weeks
Expected delivery: December 13, 2024
Description of Advertising to Children on TV
The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop.
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