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Advertising to Children on TV

- Content, Impact, and Regulation

About Advertising to Children on TV

The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In

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  • Language:
  • English
  • ISBN:
  • 9780805858303
  • Binding:
  • Paperback
  • Pages:
  • 224
  • Published:
  • July 15, 2005
  • Dimensions:
  • 153x228x8 mm.
  • Weight:
  • 308 g.
Delivery: 1-2 weeks
Expected delivery: June 2, 2024

Description of Advertising to Children on TV

The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In

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