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Advertising Tower

- Japanese Modernism and Modernity in the 1920s

About Advertising Tower

This book examines responses of Japanese authors to the aesthetic transformation of Tokyo influenced by the activities of Japanese advertisers in the early 20th century. Gardner shows how modernist works offer new constructions of subjectivity amid the social and technological changes that provided the ground for the appearance of "mass media."

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  • Language:
  • English
  • ISBN:
  • 9780674021297
  • Binding:
  • Hardback
  • Pages:
  • 349
  • Published:
  • February 28, 2006
  • Dimensions:
  • 156x235x32 mm.
  • Weight:
  • 658 g.
Delivery: 2-4 weeks
Expected delivery: December 11, 2024

Description of Advertising Tower

This book examines responses of Japanese authors to the aesthetic transformation of Tokyo influenced by the activities of Japanese advertisers in the early 20th century. Gardner shows how modernist works offer new constructions of subjectivity amid the social and technological changes that provided the ground for the appearance of "mass media."

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