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Advertising
part of the SAGE Library in Marketing series
- Binding:
- Boxset
- Pages:
- 1312
- Published:
- October 21, 2009
- Dimensions:
- 156x234x0 mm.
- Weight:
- 2380 g.
Delivery:
2-4 weeks
Expected delivery: March 9, 2025
Description of Advertising
This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences.
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