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Advertising
part of the Frameworks Series series
- Binding:
- Paperback
- Pages:
- 416
- Published:
- February 21, 2000
- Edition:
- 4
- Dimensions:
- 157x232x23 mm.
- Weight:
- 610 g.
Delivery:
2-4 weeks
Expected delivery: October 12, 2024
Description of Advertising
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
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