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AEnderungen Von Markennamen
- Eine Theoretische Und Empirische Analyse Ausgewahlter Erscheinungsformen Aus Konsumentensicht
part of the Forum Marketing series
- Binding:
- Paperback
- Pages:
- 260
- Published:
- June 27, 2011
- Edition:
- 2011
- Dimensions:
- 210x148x15 mm.
- Weight:
- 340 g.
Delivery:
1-2 weeks
Expected delivery: November 30, 2024
Description of AEnderungen Von Markennamen
Petra Ringeisen untersucht zeitpunktbezogene Reaktionen von Verbrauchern auf Markennamenänderungen und deren Einflussfaktoren und liefert Ansatzpunkte für eine erfolgreiche Gestaltung von Markenumbenennungen.
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