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Aggregate Advertising Expenditure in the U.S. Economy
- Measurement and Growth Issues in the Digital Era
part of the Foundations and Trends (R) in Marketing series
- Binding:
- Paperback
- Pages:
- 96
- Published:
- September 1, 2021
- Dimensions:
- 156x234x0 mm.
- Weight:
- 148 g.
Delivery:
1-2 weeks
Expected delivery: December 6, 2024
Description of Aggregate Advertising Expenditure in the U.S. Economy
Provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending in the US as a share of nominal GDP has been falling. The authors further show that nominal aggregate advertising spending has become more responsive to changes in real GDP and GDP price inflation.
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