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AI in Marketing

AI in Marketing
About AI in Marketing

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.

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  • Language:
  • English
  • ISBN:
  • 9781032743356
  • Binding:
  • Hardback
  • Pages:
  • 328
  • Published:
  • June 23, 2025
  • Dimensions:
  • 174x246x0 mm.
  • Weight:
  • 810 g.
Delivery: 2-3 weeks
Expected delivery: August 10, 2025

Description of AI in Marketing

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.

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