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Airline Marketing and Management

About Airline Marketing and Management

Suitable for students of marketing and its application to airline industry, and for those with a professional interest in the area, this book examines an exceptionally turbulent period for the industry. It features material on changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy.

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  • Language:
  • English
  • ISBN:
  • 9781409401490
  • Binding:
  • Paperback
  • Pages:
  • 384
  • Published:
  • July 6, 2011
  • Edition:
  • 7
  • Dimensions:
  • 230x156x26 mm.
  • Weight:
  • 708 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 8, 2024
Extended return policy to January 30, 2025

Description of Airline Marketing and Management

Suitable for students of marketing and its application to airline industry, and for those with a professional interest in the area, this book examines an exceptionally turbulent period for the industry. It features material on changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy.

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