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Alternate Reality Games
- Promotion and Participatory Culture
part of the Routledge Critical Advertising Studies series
- Binding:
- Hardback
- Pages:
- 134
- Published:
- August 12, 2019
- Dimensions:
- 144x223x15 mm.
- Weight:
- 300 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Alternate Reality Games
Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).
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