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Ambush Marketing and Brand Protection
- Binding:
- Hardback
- Pages:
- 656
- Published:
- March 3, 2021
- Edition:
- 3
- Dimensions:
- 180x255x40 mm.
- Weight:
- 1280 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Ambush Marketing and Brand Protection
The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.
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