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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Binding:
- Hardback
- Pages:
- 320
- Published:
- December 4, 2008
- Dimensions:
- 160x236x29 mm.
- Weight:
- 522 g.
Delivery:
2-4 weeks
Expected delivery: July 13, 2025
Description of Answering the Ultimate Question
"Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company.
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