Join thousands of book lovers
Sign up to our newsletter and receive discounts and inspiration for your next reading experience.
By signing up, you agree to our Privacy Policy.You can, at any time, unsubscribe from our newsletters.
Appraisal and the Transcreation of Marketing Texts
- Binding:
- Hardback
- Pages:
- 200
- Published:
- January 30, 2024
- Dimensions:
- 235x159x19 mm.
- Weight:
- 414 g.
Delivery:
2-3 weeks
Expected delivery: May 8, 2025
Description of Appraisal and the Transcreation of Marketing Texts
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.
User ratings of Appraisal and the Transcreation of Marketing Texts
Rate this book
In order to rate this book you must be logged in.Others also bought..
Find similar books
The book Appraisal and the Transcreation of Marketing Texts can be found in the following categories:
You can, at any time, unsubscribe from our newsletters.
© 2025 Tales
All packages are shipped from our warehouse in the UK.
Company address: Esromgade 15, 3. - 2200 - DK
Registered company number: DK43351621
