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Architecting Experience: A Marketing Science And Digital Analytics Handbook

About Architecting Experience: A Marketing Science And Digital Analytics Handbook

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.

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  • Language:
  • English
  • ISBN:
  • 9789814678414
  • Binding:
  • Hardback
  • Pages:
  • 280
  • Published:
  • February 18, 2016
  • Dimensions:
  • 237x159x20 mm.
  • Weight:
  • 524 g.
Delivery: 2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
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Description of Architecting Experience: A Marketing Science And Digital Analytics Handbook

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.

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