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Architecting Experience: A Marketing Science And Digital Analytics Handbook
- Binding:
- Hardback
- Pages:
- 280
- Published:
- February 18, 2016
- Dimensions:
- 237x159x20 mm.
- Weight:
- 524 g.
Delivery:
2-4 weeks
Expected delivery: December 8, 2024
About Scot R (Medill-northwestern Univ Wheeler
View all books by Scot R (Medill-northwestern Univ WheelerDescription of Architecting Experience: A Marketing Science And Digital Analytics Handbook
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.
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