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Artificial Intelligence in Marketing
part of the Review of Marketing Research series
- Binding:
- Hardback
- Pages:
- 344
- Published:
- March 12, 2023
- Dimensions:
- 157x23x235 mm.
- Weight:
- 652 g.
Delivery:
2-4 weeks
Expected delivery: August 6, 2025
Description of Artificial Intelligence in Marketing
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
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