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Audience Economics
- Media Institutions and the Audience Marketplace
- Binding:
- Hardback
- Pages:
- 256
- Published:
- September 24, 2003
- Dimensions:
- 152x229x19 mm.
Delivery:
2-4 weeks
Expected delivery: December 7, 2024
Description of Audience Economics
Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.
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