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Authentic™
- The Politics of Ambivalence in a Brand Culture
part of the Critical Cultural Communication series
- Binding:
- Hardback
- Pages:
- 279
- Published:
- October 15, 2012
- Dimensions:
- 152x229x23 mm.
- Weight:
- 499 g.
Delivery:
2-4 weeks
Expected delivery: October 24, 2024
Description of Authentic™
Argues that brands are about culture as much as they are about economics
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