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Authentic™
- The Politics of Ambivalence in a Brand Culture
part of the Critical Cultural Communication series
- Binding:
- Paperback
- Pages:
- 279
- Published:
- October 14, 2012
- Dimensions:
- 159x225x17 mm.
- Weight:
- 442 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 29, 2024
Extended return policy to January 30, 2025
Description of Authentic™
Argues that brands are about culture as much as they are about economics
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