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Authenticity
- What Consumers Really Want
- Binding:
- Hardback
- Pages:
- 320
- Published:
- October 17, 2007
- Dimensions:
- 163x239x31 mm.
- Weight:
- 654 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Authenticity
How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers.
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