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Books by Florian Siems

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  • - Konzeptualisierung und Integration in das Relationship Marketing
    by Florian Siems
    £58.49

    Florian Siems leitet theoriegestutzt Hypothesen zu Wirkungsbeziehungen zwischen der Preiswahrnehmung und Kundenzufriedenheit und Kundenbindung ab und uberpruft sie kausalanalytisch. Abschlieend prasentiert der Autor Implikationen fur Wissenschaft und Praxis und stellt ein Mess- und Steuerungskonzept vor.

  • - Marketing and Management Implications of New Theories and Applications
    by Florian Siems
    £93.99

    The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

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